Comfo Labs in Barcelona
Comfo Labs participated in Smart City Expo World Congress (SCEWC) 2026 in Barcelona from November 3 to 5, introducing Doodll, its AI agent–based product design platform, and SIZE LAB, its 3D human data solution. The company joined through the Gangnam Smart City Innovators program, supported by Gangnam District and the Korea Venture Business Association (KOVA).
CEO Wonsup Lee, UX/UI Designer Yerin Hwang, and IT Engineer Hakyoung An represented the team. At the booth, they walked visitors through the company’s approach with video demonstrations and conversation: developing product concepts with AI and bringing human data into design decisions.
Demonstrating the Doodll Design Process
A video demonstration at the Comfo Labs booth showed how Doodll develops an initial product idea into design options and a 3D model, with the idea gaining definition through conversation with AI.
At its core, Doodll gives anyone with an idea a way to turn it into a design they can explore, review, and refine. Users clarify their intent through conversation with AI, compare alternatives, and develop a selected direction into a 3D model. By connecting product planning, design development, and virtual validation in a single flow, Doodll lets them see an idea take shape, evaluate it, and keep refining it.
From Generation to Validation: Human-Centered Design with Doodll
Alongside Doodll, the team presented SIZE LAB, which supports product design and simulation using 3D human body data. Body measurements and representative 3D personas provide a basis for considering differences in users’ size and shape. Together with Doodll’s design capabilities, this brings a practical question into development: how does a proposed design relate to the people expected to use it?
Comfo Labs CEO Wonsup Lee presented in the Seoul Pavilion’s presentation area and on the Innovation Stage, outlining the company’s approach to AI-assisted design and human data. His presentations illustrated how population-based virtual personas can inform early consideration of reach, clearance, and seating accommodation, while design decisions are still open to revision. For a closer look at reach, clearance, and seating in public spaces, see Universal Design for Public Facilities: Human Body Data for Reach, Clearance and Seating.
Booth Conversations, Future Collaborations
At the Comfo Labs booth, a handwritten sign invited partners to help create future cities with AI. It captured the purpose of the exhibition in a personal, approachable way: an invitation for people passing by to stop, come closer, and start a conversation.
Comfo Labs is developing AI design capabilities alongside the human data needed to understand the people who will use those designs. Building on the connections made in Barcelona, the company looks forward to exploring opportunities with companies, institutions, and design teams working on new products and applications.
WORK WITH COMFO LABS
The event has wrapped up, but the conversation continues.
We welcome your questions and ideas about AI-assisted design and human data.
